Certified Tutorials

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

A successful AdWords text ad:

If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

You might analyze exact match impression share data to get an idea of: