If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

highest maximum cost-per-click (CPC) bid.
most historical data in the account.
best Quality Score.
highest Ad Rank.

The correct answer is:

highest Ad Rank.

Explanation: When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.

Read more here: https://support.google.com/adwords/answer/2756257?hl=en

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If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

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