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One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

What’s one of the main benefits of using ad extensions?

By monitoring ad campaign performance, an advertiser may obtain the information needed to: