Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

• Click the “Automatic keyword refresh” button
• See the suggestions on the Opportunities tab
• See the suggestions on the Keywords tab
• Stick with the current keywords for 2 months to collect enough viable data

The Correct answer is

• See the suggestions on the Opportunities tab

Explanation: The Opportunities tab looks at your account’s performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance.

Read more here: https://support.google.com/adwords/answer/3448398?hl=en

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