What happens when a campaign consistently meets its average daily budget?



What happens when a campaign consistently meets its average daily budget?
  • Ads in that campaign will stop showing for the rest of the billing cycle
  • Average cost-per-click (CPC) bids will be lowered
  • Your budget is automatically adjusted
  • Ads in that campaign will show less often than they could
Correct answer is:
  • Ads in that campaign will show less often than they could
Explanation: If you have a limited budget, you want to make the most of every cent you spend on your advertising campaign. When your budget is limited, your ad might not show as frequently as you’d like — or might not show at all.

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