You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

• We Sell dark chocolate
• We sell dark chocolate
• We Sell Chocolate
• We Sell Dark Chocolate

The correct answer is:

• We Sell Dark Chocolate

Read more here: https://support.google.com/adwords/answer/2454041

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