Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

• Lots of his site visitors are signing up for his baseball trivia newsletter
• Lots of his site visitors are 49ers fans
• Most of his customers are watching a ballgame when they visit his site
• Most people clicking on his ad already own at least 1 baseball cap

The correct answer is:

• Lots of his site visitors are signing up for his baseball trivia newsletter

Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

Read more here: https://support.google.com/adwords/answer/1722022?hl=en

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