An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

Lower bids on keywords with high clickthrough rates (CTRs).
Make changes to improve the Quality Score of the ad’s keywords.
Change keyword match types from exact match to phrase match.
Review Impression Share report data to identify missed opportunities.

The correct answer is:

Make changes to improve the Quality Score of the ad’s keywords.

Explanation: Higher quality ads can lead to lower prices and better ad positions.

You can read more here: https://support.google.com/adwords/answer/140351?hl=en

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An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

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