A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

He can better understand whether potential customers find his ads appealing
He can better understand what happens after potential customers click his ads
He can get an idea of how many people who’ve seen his ads actually became customers
He can get an idea of how many people double clicked his ads

The correct answer is:

He can better understand whether potential customers find his ads appealing

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A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

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