High quality ratings for an ad can:

increase its average cost-per-click (avg. CPC) bid
be achieved with an increase in bid
improve its position
increase how often people click on it

The correct answer is:

improve its position

Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

Read more here: https://support.google.com/adwords/answer/140351?hl=en

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