The strategic use of different marketing channels affects:

payment methods
the average amount of each sale
target-customer demographics
online purchase decisions

The correct answer is:

online purchase decisions

Explanation: “We analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions.”

Read more here: https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/arts-and-entertainment/large/generic-paid-search

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