In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

Use special characters, such as asterisks or hashes.
Mention competitor offers and prices.
Use exclamation points and capital letters.
Include prices, promotions, and a call-to-action.

The correct answer is:

Include prices, promotions, and a call-to-action.

You can read more here: https://support.google.com/adwords/answer/6080580?hl=en&rd=1

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In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

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