Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Flexible bidding
Dynamic search ads
Remarketing lists for search ads
Retargeting lists for text ads

The correct answer is:

Remarketing lists for search ads

Explanation: Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

Read more here: https://support.google.com/adwords/answer/2701222?hl=en

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Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

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