An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

AdWords Application Programming Interface (API)
My Client Center (MCC)
Automatic cost-per-click (CPC) bidding
AdWords Editor

The correct answer is:

AdWords Application Programming Interface (API)

Explanation:The AdWords API (application programming interface) lets developers build applications that interact directly with the AdWords server. With these applications, advertisers and third parties can more efficiently and creatively manage large or complex AdWords accounts.

You can read more here: https://support.google.com/partners/answer/144560?hl=en

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An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

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