A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

Reducing prices on his inventory
Adding an extension
Improving a lower-level page on his website
Using the Shopping Ad format

The correct answer is:

Adding an extension

Explanation: ad extensions are a component of Ad Rank along with your bids and the quality of your ads. You can often get the same number of clicks for less money when you use ad extensions. They’re intended to be a good thing for your performance.

Read more here: https://support.google.com/adwords/answer/6167131?hl=en

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A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

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