An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

Run a keyword diagnosis for the keyword in question.
View the Search Query Performance Report to determine the root cause.
Perform Google searches on the same keywords to build data points.
Use the Keyword Tool to include more variations of a given keyword.

The correct answer is:

Run a keyword diagnosis for the keyword in question.

Explanation:

You can read more here: https://support.google.com/adwords/answer/2453974?rd=1

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An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

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