Linking your Google+ Page to your AdWords account…

Cannot be done if you have a Google Merchant account.
Enables users to login to your website through your Search advertisements.
Requires a 2-month approval process.
Enables you to show more endorsements for your business from your customers and supporters.

The correct answer is:

Enables you to show more endorsements for your business from your customers and supporters.

Explanation: AdWords ads that appear on Google and some search partners are eligible to show social extensions when our system can link them to an active and verified Google+ page. We’ll show the number of Google+ followers and +1s when it looks like they could improve campaign performance.

You can read more here: https://support.google.com/adwords/answer/1722132?hl=en

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Linking your Google+ Page to your AdWords account…

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