Which is a best practice for writing an effective text ad?

Use all capital letters in the headline
Make sure the headline wraps to two lines
Capitalize the first letter of each word in the headline
End the headline with an exclamation point

The correct answer is:

Capitalize the first letter of each word in the headline

Read more here: https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/7-Tips-on-How-to-Write-Compelling-and-Effective-Ad-Copy/td-p/95168

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Which is a best practice for writing an effective text ad?

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