Which determines a keyword’s clickthrough rate (CTR)?

Number of impressions divided by the number of clicks
Number of impressions divided by the average position
Number of clicks divided by the number of impressions
Number of clicks accrued per day

The correct answer is:

Number of clicks divided by the number of impressions

Explanation: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage (clicks ÷ impressions = CTR).

You can read more here: https://support.google.com/adwords/answer/2615875?hl=en

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Which determines a keyword’s clickthrough rate (CTR)?

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