Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

• Automated software designed to click on her ads.
• Users who are comparison shopping for shoes.
• Users who click on an ad on the Google Display Network.
• Inaccurate web server log information.

The correct answer is:

• Users who are comparison shopping for shoes.

• Users who are comparison shopping for shoes.

Explanation: You may see a certain amount of multiple clicks in your own weblogs. These clicks represent legitimate visitors accessing your advertisement in expected ways. It’s possible that a visitor legitimately clicks on your ad more than once. For example, the person may be comparison shopping or returning to your site for more information. Additionally, some internet service providers assign a single IP address to more than one person. In this case, multiple clicks from the same IP address don’t mean that someone is clicking multiple times on your ad.

You can read more here: https://support.google.com/adwords/answer/2404039?hl=en

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