A successful AdWords text ad:

has a wrapping headline and at least 2 paragraphs of text
ties the call-to-action to the landing page
mentions at least 4 key selling points
talks about the advertiser’s reputation

The correct answer is:

ties the call-to-action to the landing page

Explanation: To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering.

Read more here: https://support.google.com/adwords/answer/1704392?hl=en

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A successful AdWords text ad:

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