Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

Confirmation page after a purchase
Shopping cart header
Website homepage
Landing page of an ad

The correct answer is:

Confirmation page after a purchase

Explanation: To use conversion tracking, you’ll need to put a small snippet of HTML and JavaScript code on the page that customers see after they’ve completed a valuable action on your site. For example, you could add the code to your purchase confirmation page, which is the page people see after they’ve made a purchase.

You can read more here: https://support.google.com/adwords/answer/1722054?hl=en

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Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

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