Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Customize the app for each format (phone, tablet, computer)
Add some large, memory-intensive graphics
Set up custom deep links
Use the bid strategy “Maximize engagement”

The correct answer is:

Set up custom deep links

Explanation: For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. Tracking parameters are allowed for these links.

Read more here: https://support.google.com/adwords/answer/6046977?hl=en

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Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

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