How does target
cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC)
bid?
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- It uses conversion history to set higher bids when a conversion is more likely
- It sets CPC bids as one-tenth of the current CPA bid setting
- It bids a static CPC value based on the current maximum CPC settings
- It adjusts CPC bids based on existing bid adjustments
The correct answer is:
- It uses conversion history to set higher bids when a conversion is more likely
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1. Google Shopping Advertising Exam Answers
2. Adwords Fundamentals
3. Google Adwords Search Advertising Exam Answers
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7. Google Mobile Sites Exam Answers
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