With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

• The same as when someone clicks on an ad
• Flat fee, based on the caller’s phone model
• Negotiated in advance, with bulk discounts
• By the minute, based on the length of the call

The correct answer is:

• The same as when someone clicks on an ad

Explanation: You’re charged as usual for clicks on your ad, as well as for certain interactions that extensions provide. For example, you’re charged for clicking on a download button (app extensions), on a call button (call extensions), on a directions icon (location extensions), and so on.

Read more here: https://support.google.com/adwords/answer/2375499?hl=en

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