According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

• About 50%
• About 10%
• Nearly everyone who’s ready to buy
• About 20%

The correct answer is:

• About 50%

Explanation: 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.More than 60% of  consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.

Read more here: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

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