Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Put special characters in the ad headline
Put the ad headline in all capital letters
Include his keywords in the ad text
Include his business address in the ad text

The correct answer is:

Include his keywords in the ad text

Explanation: Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.”

Read more here: https://support.google.com/adwords/answer/1704392?hl=en

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Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

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