In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics

The correct answer is:

First Interaction (Click) Conversions

Explanation: The number (and monetary value) of sales and conversions the channel initiated. This is the first interaction on a conversion path. The higher these numbers, the more important the channel’s role in initiating new sales and conversions.

Read more here: https://support.google.com/analytics/answer/1191204?hl=en

Google Adwords Certification

Join Google Partners and Get certified

1. Google Shopping Advertising Exam Answers

2. Adwords Fundamentals

3. Google Adwords Search Advertising Exam Answers

4. Google Analytics IQ Exam Answers

5. Google Display Advertising Exam

6. Google Mobile Advertising Exam Answers

7. Google Mobile Sites Exam Answers

8. Google Video Advertising Exam Answers

Certified Tutorials

Search This Blog

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Comments

Post a Comment

Popular posts

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

A standard AdWords text ad is made up of:

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

What happens when a campaign consistently meets its average daily budget?

You can add a “+”modifier in front of the words in a broad match keyword to:

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

What’s the benefit of having multiple ads in an ad group?