You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

• Increase the mobile bid adjustment for the campaign
• Decrease the mobile bid adjustment for the campaign
• Increase the number of mobile-optimized text ads
• Decrease the number of mobile-optimized text ads

The correct answer is:

• Increase the mobile bid adjustment for the campaign

Explanation: Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices.

Read more here: https://support.google.com/adwords/answer/2732132?hl=en


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