Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

• Demographic targeting
• Contextual product targeting
• The “Green Living Enthusiasts” affinity audience
• Gender targeting

The correct Answer is:

• The “Green Living Enthusiasts” affinity audience

Explanation: Affinity audiences consist of aggregated consumers who have demonstrated a qualified interest in a particular topic. Take advantage of broad passions depicting a consumer’s lifestyle rather than niche curiosities to reach your perfect audience and achieve reach and frequency within that group.

Read more here: https://www.thinkwithgoogle.com/products/affinity-audiences.html

Google Adwords Certification
 
Join Google Partners and Get certified 
 
1. Google Shopping Advertising Exam Answers   

2. Adwords Fundamentals 

3. Google Adwords Search Advertising Exam Answers 

4. Google Analytics IQ Exam Answers 

5. Google Display Advertising Exam 

6. Google Mobile Advertising Exam Answers 

7. Google Mobile Sites Exam Answers 

8. Google Video Advertising Exam Answers