Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Add a location extension to her ad
Advertise on the Search network as well as the Display Network
Add a map showing her location to her ads
Prominently feature her street address in bold text

The correct Answer is:

Add a location extension to her ad

Explanation:

What location extensions do:

Location extensions show your business address, phone number, and a map marker with your ad text.
On mobile, they include a link with directions to your business.
Clicks on ads with location extensions cost a standard cost-per-click.

How you benefit

Location extensions encourage people to visit you in person.
You can add multiple addresses by linking your account to Google My Business.
On average, ads with location extensions see a 10% boost in clickthrough rate.
You can target your ads around your business addresses.

Read more here: https://support.google.com/adwords/answer/2404182?hl=en

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Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

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