You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

Target CPA Planner
Target CPA Simulator
Target Bid Simulator
Keyword Simulator

The correct answer is:

Target CPA Simulator

Explanation: The Target CPA Simulator shows you how changes to your target cost-per-acquisition (target CPA) might affect your ad performance. Find it on the Campaigns tab or in the Shared library.

Read more here: https://support.google.com/adwords/answer/2470105?hl=en

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You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

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