Why would the data for a Search Network campaign show conversions but no view-through conversions?

Why would the data for a Search Network campaign show conversions but no view-through conversions?

• A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
• A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
• A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
• A view-through conversion is counted when someone sees an ad in Google Search and calls the business

The correct answer is:

• A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

Explanation: View-through conversion metrics is available if you run Display network campaign. View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user’s computer.

Read more here: https://support.google.com/adxbuyer/answer/166342?hl=en

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