When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

Ad Rotation
IP Exclusion
Ad Scheduling or Bid Adjustment
Frequency Capping

The correct Answer is:

Ad Scheduling and/or Bid Adjustment

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When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

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