When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

is not affected because the click is automatically filtered out by Google’s invalid click technology
improves for that placement because the vCPM bid decreases
improves for that placement because the clickthrough rate (CTR) increases
is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

The correct Answer is:

is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

Explanation: CTR is not a factor with vCPM. But there is a metric Active Viewable CTR That Shows how often people clicked your ad after it became viewable.

Read more here: https://support.google.com/adwords/answer/3499086

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When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

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