What can you learn from attribution reports?

The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
Budget usage for all Search campaigns, including limitations and opportunities for more traffic
The number of conversions the same customer completes after clicking an ad

The correct answer is:

The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

Explanation: Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way.

Read more here: https://support.google.com/adwords/answer/1722023?hl=en

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What can you learn from attribution reports?

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