To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

launching a cross-device campaign
running ads only on mobile devices
addressing consumers’ needs
carrying over the theme of her traditional ad campaign to her online campaign

The correct answer is:

addressing consumers’ needs

Explanation: Marketers must focus on three key areas —identifying key moments of intent, delivering on needs in the moment, and measuring all moments — in order to create a customer experience that’s relevant and useful at every touchpoint in this new path to purchase.

Read more here: https://storage.googleapis.com/think/docs/forrester-moments-that-matter-research-study.pdf

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To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

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