The majority of consumers want ads customized to their:

interests and hobbies
country or nationality
city, zip code, or immediate surroundings
age group

The correct answer is:

city, zip code, or immediate surroundings

Explanation: 4 in 5 consumers want ads customized to their city, zip code or immediate surroundings. More than 60% of consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.

Read more here: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

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