Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

track the IP addresses of the users who saw the ad
measure the number of conversions that are associated with ad impressions
track the number of users who saw the ad but did not convert
measure the number of potential clicks that are associated with ad impressions

The correct Answer is:

measure the number of conversions that are associated with ad impressions

Explanation: A view-through conversion happens when a customer sees an image or rich media ad, then later completes a conversion on your site. This is different from a click-through conversion, which happens when a customer had previously clicked on an ad (such as on the Google Search or the Google Display Network) and then completed a conversion on your site.

The last impression will get credit for the view-through conversion. View-through conversions automatically exclude conversions from people who have also clicked your Search or other Display ads.

Read more here: https://support.google.com/adwords/answer/1722023?hl=en

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