One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

actual cost-per-click (CPC) of the ad showing one position lower on the page.
location targeting of the ad showing one position lower on the page.
cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.
Ad Rank of the ad showing one position lower on the page.

The correct Answer is:

actual cost-per-click (CPC) of the ad showing one position lower on the page.

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One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

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