Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

Raise her maximum cost-per-click (max. CPC)
Lower her maximum cost-per-click (max. CPC)
Add a second type of extension
Lower her Ad Rank

The correct answer is:

Raise her maximum cost-per-click (max. CPC)

Explanation: Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. AdWords focuses on increasing clicks for any set of keywords, ad groups, or campaigns while spending a target amount. If you don’t specify a target spend amount, AdWords will attempt to use the remaining daily budget of any campaigns using this bid strategy.

Read more here: https://support.google.com/adwords/answer/6268626?hl=en

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Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

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