In order to use remarketing with Google Analytics, you need to:

In order to use remarketing with Google Analytics, you need to:

• have a goal conversion rate of 20%
• have your Google Analytics and AdWords accounts linked
• have at least one active AdWords account
• have a goal conversion rate of 30%

The correct Answer is:

• have your Google Analytics and AdWords accounts linked

Explanation:

To use your Google Analytics tag instead of the AdWords remarketing tag, you’ll need to have the following:

• Google Analytics tag on your website
• Linked AdWords and Google Analytics accounts (when linking your accounts, you’ll need administrative access to the AdWords account and edit access to the Google Analytics account)
• Remarketing and advertising features enabled in Google Analytics

For detailed instructions, see Enable remarketing and advertising reporting features in Google Analytics

Read more here: https://support.google.com/adwords/answer/2476688?hl=en

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