If you want to target ads to only people who speak Spanish, you can:

If you want to target ads to only people who speak Spanish, you can:

• write your ad and keywords in Spanish and target the Spanish language
• have Google translate your ad and keyword into Spanish
• in your ad text, make a reference to Spanish speakers
• write your ad and keywords in English and target the Spanish language

The correct answer is:

• write your ad and keywords in Spanish and target the Spanish language

Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach. Language targeting allows you to choose the language of the sites that you’d like your ads to appear on.

if you have the keyword λουλούδια (Greek for flowers) in a campaign that targets the Greek language, your ad will be eligible to appear whenever a customer searches for λουλούδια, even if the customer’s interface language is set to English.

Read more here: https://support.google.com/adwords/answer/1722078?hl=en

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