If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
If an advertiser has
the same keyword in two different ad groups, the one to win a given auction
will be the keyword with the:
- highest maximum cost-per-click (CPC) bid.
- most historical data in the account.
- best Quality Score.
- highest Ad Rank.
The correct answer is:
- highest Ad Rank.
Explanation: When several broad match keywords in your ad
group broadly match a search term, the system will prefer to use the keyword
with the highest Ad Rank.
Read more here: https://support.google.com/adwords/answer/2756257?hl=en
Read more here: https://support.google.com/adwords/answer/2756257?hl=en
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Join Google Partners and Get certified
1. Google Shopping Advertising Exam Answers
2. Adwords Fundamentals
3. Google Adwords Search Advertising Exam Answers
4. Google Analytics IQ Exam Answers
5. Google Display Advertising Exam
6. Google Mobile Advertising Exam Answers
7. Google Mobile Sites Exam Answers
8. Google Video Advertising Exam Answers
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