How would you determine the click through rate (CTR) for a client’s search ads?

Evaluate the number of clicks the ad accrues per day
Divide the number of clicks the ad gets by the number of impressions it gets
Divide the number of impressions the ad gets by its average position
Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is:

Divide the number of clicks the ad gets by the number of impressions it gets

Explanation: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.

Read more here: https://support.google.com/adwords/answer/2615875?hl=en

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How would you determine the click through rate (CTR) for a client’s search ads?

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