Haley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

only the keywords match
only the topics match
the keywords and bid match
the keywords and topics match

The correct Answer is:

the keywords and topics match

Explanation: Restricts your ads to showing for the targeting method you’ve selected, like keywords.

Read more here: https://support.google.com/adwords/answer/1209882?hl=en

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Haley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

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