An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

Add negative keywords like “programming” or “Javascript”
Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

The correct Answer is:

Add negative keywords like “programming” or “Javascript”

Google Adwords Certification

Join Google Partners and Get certified

1. Google Shopping Advertising Exam Answers

2. Adwords Fundamentals

3. Google Adwords Search Advertising Exam Answers

4. Google Analytics IQ Exam Answers

5. Google Display Advertising Exam

6. Google Mobile Advertising Exam Answers

7. Google Mobile Sites Exam Answers

8. Google Video Advertising Exam Answers

Certified Tutorials

Search This Blog

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

Comments

Post a Comment

Popular posts

A standard AdWords text ad is made up of:

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

What happens when a campaign consistently meets its average daily budget?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

What’s the benefit of having multiple ads in an ad group?

You can add a “+”modifier in front of the words in a broad match keyword to: