After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

Ensure that the pop-ups relate to the search
Remove all but one of the pop-ups
Remove the pop-ups
Ensure that the pop-ups get Sean’s attention

The correct answer is:

Remove the pop-ups

Explanation: Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site.

Read more here: https://support.google.com/adwords/answer/2404197?hl=en

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After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

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