According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

clicked to call a business from the search results page
visited a business’s website from the search results page
called a similar business from their phone
saved a business as a contact on their phone

Explanation: Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from the search results to connect with a business. In fact, Google ads drive over 40 million calls each month.

Read more here: https://adwords.googleblog.com/2013/09/new-research-shows-that-70-of-mobile.html

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According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

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