A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

Ad Scheduling
cost-per-day (CPD)
Target CPA Bidding
cost-per-thousand impressions (CPM) bidding

The correct Answer is:

Target CPA Bidding

Explanation: An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
Note: Conversion Optimizer is now Target CPA bidding

Read more here: https://support.google.com/adwords/answer/2390684?hl=en

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A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

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